Clients interested in growing their business may consider introducing a new product, attracting a new type of customer, or entering a new geographical market. We can begin by performing secondary research about the growth opportunity–current and projected demographics and available information about the market and its “players”.
We can also interview management level personnel at these “players”, which may include such respondents as competitors, prospective customers, and industry experts. These individuals know the market, and our interviews can obtain strategic plans of competitors, pricing and purchasing issues, “hot buttons” for success, and unmet needs.
