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Educational Services

Training and Development

Michael F Stara, President of East Coast Consulting Group, has more than ten years of experience in developing seminars and instructing educational programs, primarily geared toward two groups of participants:

  • Financial Services Professionals
  • Service Industry Companies
  • Individuals Interested in Improving Their Organization’s Strategic Marketing and Competitive Intelligence Functions
FINANCIAL SERVICES PROFESSIONALS

Financial Services Professionals

Mr. Stara has trained hundreds of financial services professionals throughout the country about marketing, analyzing, and lending to the following industries:

  • Small and middle market-sized businesses.
  • Healthcare professionals and institutions.
  • Non-profit organizations.
  • Governmental organizations.
  • High net worth individuals.

These courses include technical information, business and financial risk analysis, exercises, case studies and the like. He is an engaging speaker and trainer, and has repeatedly received requests from institutions for him to return to present other courses.

Each assignment is tailored to the needs and budget of the individual client organization. Although most groups are comprised of five to forty professionals, he has worked one-on-one with managers and also spoken to large “convention-type” audiences.

Course content can be taken from other similar courses already presented, or Mr. Stara can work directly with you to develop courses specifically designed with your situation in mind.

MARKETING STRATEGY AND RESEARCH

A clear understanding of what looms on the horizon is critical for today’s businesses, allowing them to make the strategic and tactical decisions necessary to:

  • Identify the competitive advantage or niche.
  • Defend against competitor attacks.
  • Understand and fulfill unmet customer needs.
  • Learn about alternative products or improvements to existing products in development.

Relying on his years of instructional experience, Michael F. Stara presents outstanding workshops on improving or developing a competitive function within organizations. Included are such useful topics as:

  • Secondary research techniques.
  • What information is legally available.
  • Ethical issues in CI.
  • When interviewing is appropriate.
  • How to interview effectively.
  • Getting top management “buy-in.”
  • Making a CI function a critical part of the organization’s success.
  • Analyzing and presenting useful information.

Workshops are variable in length, and are tailored to the specific audience in terms of both scope and cost-effectiveness.