A clear understanding of what looms on the horizon is critical for today’s businesses, allowing them to make the strategic and tactical decisions necessary to:
- Identify the competitive advantage or niche.
- Defend against competitor attacks.
- Understand and fulfill unmet customer needs.
- Learn about alternative products or improvements to existing products in development.
ECC’s mission is to provide our clients with the information necessary to see the horizon and to assist them in preparing for it. What sets us apart is our unmatched ability to obtain in-depth business-to-business interviews with the following types of respondents:
- Customers and Prospects
- Trade Association Personnel
- Editors and Reporters
- Government Officials and Administrators
Our projects fall in the following broad categories: