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Marketing Strategy and Research

A clear understanding of what looms on the horizon is critical for today’s businesses, allowing them to make the strategic and tactical decisions necessary to:

  • Identify the competitive advantage or niche.
  • Defend against competitor attacks.
  • Understand and fulfill unmet customer needs.
  • Learn about alternative products or improvements to existing products in development.

Relying on his years of instructional experience, Michael F. Stara presents outstanding workshops on improving or developing a competitive function within organizations. Included are such useful topics as:

  • Secondary research techniques.
  • What information is legally available.
  • Ethical issues in CI.
  • When interviewing is appropriate.
  • How to interview effectively.
  • Getting top management “buy-in.”
  • Making a CI function a critical part of the organization’s success.
  • Analyzing and presenting useful information.

Workshops are variable in length, and are tailored to the specific audience in terms of both scope and cost-effectiveness.